The idea behind Bush League North is to provide a forum for the discussion, connection, and development of Canadian amateur athletics. BLN strives to uphold the roots of amateur sport and delve into new concepts that will enable the progression of sport and athlete development. Key Pillars:
- Shed light on amateur sports’ histories, up and coming athletes, organizing bodies, and major events
- Conduct interviews with amateur sport administrators and stakeholders to have greater insight into their world
- Analysis of the entire system, by the numbers, by the exposure, and by the trends
BLN is coupled with Wheelhouse Sports, a sports consulting firm catering to amateur sport organizations, and Sportspective, a podcast dedicated to talking about sports differently. The three entities form a trifecta of outlets for the dissemination of amateur sports related information.